Social Awareness - Australian Government campaign - teen drinking -Don't turn a night out into a nightmare Print - BMA magazine
1- The print link extremely well to theTV commercials as the print has the film still from the commercial which then directly makes you think of the TV commercial.
2- The print and TV commercial are very effective as the are showing real life events and young people can really relate to on a night out. The intended message is being portrayed very well showing the happy night out the the night mare where there is a fight and the girl being hit.
3- under 25 years old, male and female. This is because of the people in the imagery and that quote says "70 Australians under 25 will be hospitalised due to alcohol-caused assault in an average week"
4- Yes
5- The only other thing i think that may work could be to show the aftermath of the assaults but otherwise a very effective advertisement.
The Good Guys - Vacuum - Microwave etc - The Guys Guys Catalogue - Newspaper
1- The print catalogue doesn't link the best to the TV commercial as it doesn't have very many matching features. The only things that match are the products logo etc.
2- Although the print and the TV commercial do not match alot, they still do both convey their message of tring to sell their products such as microwaves and freezers.
3- They are targeting the middle/older age house owners renters, that are looking for house hold products. I think this because of the TV advertisement they have middle/older aged people in the commercial singing and shopping. The print ad doesn't not convey this message as such.
4- It is effective but is fairly average
5- I believe by making a link from the TV ad to the print ad would trigger people to think of the annoying Good guys jingle which if you were to be looking for household products you would then know where to go. To achieve this they could have still photos of the people from the TV ad or even the actually film stills fro the ad inside the print advertisement.
