Tuesday, April 27, 2010

Shots for Advertising Campaign


This is the first shot for my final for the Carlton Draught campaign. I am going to use this as the logo at the bottom of the advert on the black background. I am very happy with the result of this shot, my only critizm is the dark bit in the bottom corner. I also photoshopped anew label in as the other was was overexposed.

This was my first attempt which i found normal foam was impossible to make a smile in. Here is my bad photoshop attempt. I rethought my approach and came up with using egg whites beating them till they were very foamy and shaped nicely into a smiley face.


For the final shot i photoshoppped in a few different photos into one to create the perfect bottle with the perfect label with the perfect head with the smile.

Here are the shots i used


The Background and Bottle - The starting image


The Label - perfected lit


The Rim - with the perfect frosting and size


The Smile - This was acually create using egg whites, I found that normal foam was impossible to make a smile in as you saw in my terrible photoshopped previous version.

And final the final result


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